Project Description
Eclatte is a premium skincare brand that focuses on natural, radiant beauty. Our goal was to create a sophisticated brand identity that reflects the brand’s core values—luxury, elegance, and nature-inspired wellness.
Brand Identity Development
We designed an intricate yet minimalistic brand identity with an elegant floral emblem, symbolizing purity and rejuvenation. The refined typography complements the brand’s luxurious appeal, combining a modern serif with a delicate handwritten touch.
Typography
- Primary Font: A sophisticated, flowing serif font that conveys elegance and balance.
- Secondary Font: A clean, modern typeface with varying weights to provide flexibility and readability across applications.
Color Palette
A harmonious blend of earthy tones was chosen to embody Eclatte’s natural and organic philosophy.
- Forest Green (#404525): Represents growth and nature
- Old Boot (#7C624B): A rich, warm brown for a luxurious feel
- Oyster Pink (#DFD4C3): Soft and soothing for balance
- Platinum (#E4E2DE): Adds a touch of refinement
- White (#FFFFFF): A timeless and clean look
Packaging Design
The packaging was designed to evoke sophistication while maintaining a natural aesthetic. The use of muted tones, sleek typography, and minimalistic elements ensures the products stand out on the shelves while maintaining an eco-friendly, luxurious appeal.
Deliverables
- Logo Design
- Packaging Designs for Serums, Creams, and Gift Sets
- Brand Style Guide (Typography, Color Palette, and Usage Guidelines)
Eclatte’s rebranding has successfully positioned the brand as a high-end player in the skincare market, with cohesive branding that appeals to a modern, eco-conscious audience.
